Latinas are Obsessed with Beauty: Siempre Mujer Panel

SIEMPRE MUJER MAGAZINE PANEL AGREES: LATINAS ARE OBSESSED WITH BEAUTY

Panelists Including Daisy Fuentes, Celebrity Hair Stylist Leonardo Rocco and Dermatologist to the stars Dr. Alicia Barba Discuss How to Reach, Engage and Retain Latina Consumers

NEW YORK, NY, May 27, 2010 /PRNewswire/ — On May 19, Siempre Mujer magazine hosted a breakfast panel at Tribeca Cinemas in Manhattan to get to the heart of Latina beauty habits. The panel addressed key topics ranging from feelings about aging to brand loyalty.

Meredith Hispanic Ventures Vice President Ruth Gaviria moderated the discussion of experts including: Model, TV Personality and Author of Unforgettable You: Master the Elements of Style, Spirituality, and True Beauty Daisy Fuentes; Siempre Mujer Fashion and Beauty Editor Ursula Carranza; Director of Multicultural Marketing for Macy’s Kristyn Page; Celebrity Hair Stylist Leonardo Rocco; and Celebrity Dermatologist Dr. Alicia Barba.

Gaviria kicked off the discussion with these facts: The U.S. female Hispanic market is 23+ million and has a spending power of $479 billion. Key highlights follow:

Gaviria closed the panel with takeaways for marketers interested in reaching the Latina consumer: understand her heritage, language and personal investment in beauty; recognize what motivates her; show her reflection in your ads; and build her self esteem.

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